As the resident Angeleno on the team, I served as the cultural and community liaison, lending my perspective and experiences to authentically speak for the diverse West Coast culture at the core of Angel City's identity.

Prioritizing the relationship with the community allowed the Sales and Public House teams to make a profound impact, advocating for the diverse groups of people in our neighborhood and throughout the city. I was fortunate to help strategize and execute those efforts from a retail, marketing, and experiential development role, as it morphed into tangible KPIs and ROIs.

It was a notable shift of brand rehabilitation, recognition,  and loyalty that ultimately contributed to the resurgence of the craft beer scene in Los Angeles in 2013.