VIV KAIZER
Marketing | Design | Branding
TEEN VOGUE
In 2005, I was invited to join the inaugural class of young ladies to form Teen Vogue's It Girls program. It began as an exclusive and inclusive panel of young and ambitious teens who were educated and offered the opportunity to...
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Analyze and test new products before they entered the market
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Provide feedback on regional market trends
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Hosting and attending special events with partner brands
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Be involved in content creation for web, print, and social media
It was a program ahead of its time, and an experience unparalleled by any other global or local publication company.
It further refined my ability to engage and provide unique insights for more well-known companies such as Hurley, Vans, PacSun, Garnier Fructis, Roxy, Nike, and Jean Paul Gaultier, to name a few.
NIKE & FLIP
2007 FIFA WOMEN'S WORLD CUP
Learning from the leaders of Condé Nast's Teen Vogue, I earned a spot to support their digital work through CondéNet, the digital media and online content division of Condé Nast Publications.
In 2007, I spent 12 days in Shanghai, China, to attend and support Team USA's 'The Greatest Team You’ve Never Heard Of' campaign at the FIFA Women's World Cup. A campaign developed at Wieden + Kennedy for Nike as part of their sponsorship and commitment to invest in women's sports - to spotlight one of the most extraordinary groups of athletes to face the odds and go undefeated, leading up to the FIFA Women's World Cup.
Hosted by Nike, I spent my time engaging with locals about the sport and the campaign, interacting with street artists, spending time with the team's family, as well as their PR Team, and of course, cheering at each game as they fought to keep their unbeatable record and bring home the cup.
Despite the devastating loss to Brazil, they came in Third at the FIFA Women's World Cup and finished their year with a 19-1-4 record.
The 2007 U.S. Women's National Soccer Team paved the road for the future of women's sports. And that campaign was just the start.